Well when you run your own business evey day is hard work, but if you naturally come to a slow down at the end of your working week here's 5 things you can do to still make it productive:
- Check your bank balance – always a great way to remain focused!
- Chase anyone who owes you money - You’re not a charity, you’re a business and giving your customers free credit by paying late is just not good business!
- Clear your ‘To Do’ list - Do all the things you’ve been meaning to do but putting off all week so you can start the next working week with a clear head/desk/email in box/voicemail/order book.
- Review the results of your sales and marketing activity. How many sales have you made, for what products, what proportion of your sales comes from which sales channel (eg your sales team, clicks from your email marketing messages, enquiries from advertising, orders from your website) who is the best performing sales person, which adverts are making you the most business, how many people have linked to your website from your Blog/Twitter/Facebook/LinkedIn/Pinterest/any other social media account, what key words are visitors using to find your website. These may not all be relevant for your particular business but you get the idea. The end of your working week is a great time to review what’s happened and make plans to improve.
- Take a look at the big wide world. There may be changes going on that could change the opportunities for your business overnight – for good or for bad. Use PEST (politics, economics, social, technology) to structure your thinking.
